A virtual assistant is a practical and helpful team member to support your business. Most business owners use VAs to handle time-consuming admin tasks that don’t directly generate revenue. This frees you up to focus on core business activities – delivering quality products and services through direct client contact.
But in 2025’s uncertain economic climate, with high interest rates and cautious consumer spending, it’s natural to question expenses that don’t directly generate revenue. Why hire a virtual assistant now if they’re not actively making you money?
The answer is simple. But it leads to a more important question.
Why wouldn’t you task your VA with revenue-generating work for your business?
You might not realise that a VA can do more than boost your personal productivity. Your VA can actually generate revenue directly. Here are four tasks you can assign to your VA that will help bring money into your business.
Lead Generation
While you’re focused on selling, have your VA hunt down potential clients. Content marketing remains one of the most effective methods for lead generation in 2025. Your VA can help you create and post valuable content that potential clients will find useful. They can then track engagement metrics and gather data on those who respond to your posts. People who engage with your content are potential customers – people who may spend money on your business.
With AI tools now standard in 2025, your VA can use platforms like ChatGPT and Claude to help create content faster, while still maintaining your brand voice. They can also leverage LinkedIn Sales Navigator and other lead generation tools to identify prospects more efficiently than ever before.
Sales Prospecting
Once you’ve built a solid list of leads, someone needs to vet and qualify them. Making first contact with leads isn’t a job for a business owner. You need somebody to handle the initial outreach and qualification. Your VA is exactly the person you need to contact, sort and qualify leads before passing them to you for closing.
In 2025, your VA can use CRM automation tools, email tracking software, and AI-powered outreach platforms to make this process even more efficient. And remember, your VA can do this more cost-effectively than an in-house employee – especially if you’re working with an Australian VA company like Virtual Done Well that understands local business culture.
Recycling Content for Marketing
Most businesses have years of blog posts, social media content, and other materials they’ve invested time and money in creating. That content was valuable when first posted, but much of it has likely been forgotten.
That older content doesn’t have to disappear. Assign your VA to collect your existing content and repurpose it for different platforms. A blog post from 2023 can become a LinkedIn carousel in 2025. Old newsletter content can be transformed into Instagram Reels scripts or TikTok videos. Your VA can update statistics, refresh examples, and ensure the content stays relevant to today’s audience.
With AI tools, your VA can quickly identify which pieces of content are worth updating and which formats will work best for each platform. The only requirement is that the content remains relevant to your audience – and in most cases, evergreen content just needs minor updates to feel fresh again.
Public Relations Research
Good PR is essentially free advertising. Getting others to talk about your business creates brand awareness and credibility. Here’s how your VA can help.
In 2025, whatever industry you’re in, there are hundreds of podcasts, YouTube channels, and LinkedIn newsletters discussing topics related to your business. Creating your own content on all these platforms is too time-consuming. Instead, leverage existing influencers and their audiences.
Task your VA to research relevant platforms and create a database with contact information. This is similar to lead generation, so your VA should already have the skills needed. Your VA can then create pitch templates and valuable content pieces that will be useful for those influencers and their followers. Have your VA handle the outreach, send the content, and manage follow-ups.
With podcast guesting and collaborative content more popular than ever in 2025, this strategy can significantly expand your reach without the massive time investment of building your own audience from scratch.
The Bottom Line
Your VA is a practical and versatile team member. Whatever the economy looks like in 2025, they can help your business succeed when you manage them strategically. Your VA can do more than support your productivity – they can actively generate revenue for your business.
The key is shifting your mindset from seeing your VA as a cost centre to viewing them as a revenue-generating asset. Start by assigning one of these revenue-focused tasks to your VA this week and track the results. You’ll quickly see the return on your investment.
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