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6 Tips for Writing Outstanding Copy that Sells
Copywriting is an artform. It takes a degree of talent and skill to get your message across effectively in a highly competitive market. But, while it is an artform, it is not that complicated…

Where to Share Customer Testimonial Videos
for Maximum Effect
One of the greatest tools in any business’s sales arsenal is the success story. That’s because, when it comes down to it, your customers are looking for solutions to some kind of problem, and answers to some kind of need…

How to Build a Content Strategy that Works
Content marketing is an important way to reach out to both existing and potential customers in any business. Your content can help you to build trust within your market…

Social Commerce:
The King of Social Media in 2021
A leading trend in social media this year is “social commerce.” It’s not entirely a new concept, but it is certainly outside of traditional channels. But in the strangeness and unpredictability of the current economy, non-traditional is frequently a very good thing....

Should You Start a Business in Uncertain Economic Times?
Anyone who hasn’t been in a coma through 2020 knows that the world has spun out of control and the economy is in rough shape. Perhaps at no other time in history have things looked less certain for businesses…

Effective Branding to Stand Out in a Crowded World
These days, there’s no doubt that setting up a business is not as hard as it used to be. That’s especially true with so many products and services now available online. That’s not to say it’s easy, it just means that the doors are open for a flood of competitors to enter your market. And that flood represents a challenge to you…

What’s Happening in the Events Industry in 2021
Every year brings natural change to the market, in terms of customer expectations and demand. And that always requires a degree of flexibility for those who plan and host events. But 2021 is unprecedented in terms of the kind and degree of change we’re seeing…

7 Challenges for Small Businesses in 2021
And How to Solve Them
2021 has brought with it a lot of uncertainty for both individual people and for businesses. And with all that’s going on in the world, it’s no wonder…

Your Marketing Budget: How Much Should You Spend, and What Should You Spend It On?
Marketing is a vital part of any business. And sadly, it’s one place where many businesses fail to properly focus on. Many business owners are really good at the technical aspects of their business, but getting the word out is the only way to actually sell your...

Top 3 Mistakes New Entrepreneurs Make when Starting a New Business
For those who have made the brave decision to step out and start your own business for the first time, you’re entering into brand new territory. So, it’s only reasonable to expect you’ll make a few mistakes along the way. But some mistakes are more costly than others,...
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