Content really is King in the Marketing World. It has been for decades. But it takes a lot of time, effort, and skill to get it right. Do you find yourself struggling to keep up?…
Digital Marketing
Best eCommerce Marketing Strategies for 2021
There’s really no question that the whole world has shifted towards eCommerce as a direct result of the COVID-19 pandemic. People have been forced to stay at home, which means shopping online has been the only means of getting certain products and services. Even as...
10 Digital Marketing Trends to Take Advantage of in 2021
Effective marketing has long been centered around digital channels, but that’s no surprise. The world is technologically addicted, and there’s no going back! But as 2021 rolls forward, it’s not hard to observe certain trends within digital marketing that are affecting...
Email Marketing Strategies for 2021
Of all the digital marketing platforms and channels out there, email remains one of the most effective methods in existence. In fact, with an average ROI of better than 4,400%, it’s the best bang for your buck. With that in mind, it’s still vitally important to do it...
Adapting to the “New Normal” a Video Content Marketing Strategy that Works
It’s now 2021, and I don’t have to tell you that the COVID-19 pandemic has changed the business landscape. And, while everything is not gloom and doom, reaching new customers to grow your business has certainly become a bigger challenge than ever before. When it comes...
5 Content Marketing Trends in 2021
The saying that “Content is King,” is undeniably still true in 2021. In fact, it may be truer than ever. Thanks to both the pandemic and the advancement of technology, content has become a more vital part of the ‘buyer journey.’ And so, it’s valuable to look at your...
Internet Marketing Ideas for a Small Business Budget
If you run a small business, then you already know that staying on top of expenses is among the most basic requirements of keeping your business afloat. And just covering operating costs can sometimes be a daunting task. But online marketing is an absolute necessity...
How Virtual Assistants Can Help SMEs Beat the COVID-19 Blues
In times of financial crisis, such as that now being wrought by the Coronavirus pandemic, the first item small business owners tend to strike off their expenses list is marketing. That would be a mistake! Now more than ever you need to market your business out of...
Increasing Leads through Webinars
In our previous post, we talked about taking a digital approach to lead generation by using Facebook Lead Ads. And, I'm sure you discovered the real value of that tool. But social media is really just one of many tools that you can use to generate much-needed leads...
5 Old-School Social Media Tools that are Still Relevant in 2020
Let’s face it, Social Media has been with us for a long time. And it has come a long way since your old Myspace account. Social media has become so big, in fact, that it has become the go-to source for digital marketing in the modern business world. With the size and...
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