Social Commerce:
The King of Social Media in 2021
A leading trend in social media this year is “social commerce.” It’s not entirely a new concept, but it is certainly outside of traditional channels. But in the strangeness and unpredictability of the current economy, non-traditional is frequently a very good thing....
Should You Start a Business in Uncertain Economic Times?
Anyone who hasn’t been in a coma through 2020 knows that the world has spun out of control and the economy is in rough shape. Perhaps at no other time in history have things looked less certain for businesses. So, if you’ve been nursing a new business idea for a while...
Effective Branding to Stand Out in a Crowded World
These days, there’s no doubt that setting up a business is not as hard as it used to be. That’s especially true with so many products and services now available online. That’s not to say it’s easy, it just means that the doors are open for a flood of competitors to...
What’s Happening in the Events Industry in 2021
Every year brings natural change to the market, in terms of customer expectations and demand. And that always requires a degree of flexibility for those who plan and host events. But 2021 is unprecedented in terms of the kind and degree of change we’re seeing. Of...
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